Joining forces against the competition - the Main Level
The Main Level begins on August 06 and runs for seven weeks. In this level, players work together in international teams to jointly solve management problems. A total of 100 cross-national teams will be formed with five players on each team. In the game, the teams represent competitors in one of ten different markets. The aim is to develop their virtual company into a worldwide logistics services provider. Aside from careful market research and continuous monitoring of the competition, criteria like strategic planning and customer orientation are crucial for success in this level of the game. The market leaders in each of the ten markets are determined by scorecard evaluation. They will be the teams that are invited to the Final Level.
This level of the game involves much more than purely strategic and operational decisions in a complex system. Players have to organize themselves independently and initiate intensive international communication within their team. This requires creativity, self-discipline, and social skills. Multicultural skills and teamwork are equally important as decisions must be made in a team.
