Das Logistik-Glossar
Urgently needed products
No particular brand loyalty is associated with urgently needed products. Rather, the buyer has little interest in comparable products because he needs the item immediately. As a result of this urgent need, the consumer will select from the available goods when the preferred item is out of stock. In terms of such items, the retailer is in a position of increasing the delivery service by having acceptable substitute items on sale. Because the unavailable good results in lost revenues only for the manufacturer, the delivery service becomes a top-priority matter for him.

